Ram Trucks Lead Parade Floats at Macy’s Thanksgiving Day Parade®

Ram is kicking off the holiday season as the Official Truck of the Macy’s Thanksgiving Day Parade® and, for the fifth consecutive year, more than 20 Ram trucks will be towing all the floats. This year’s parade is unique as four Ram trucks will be fully wrapped to complement the float designs of Harvest in the Valley by Green Giant®, Splashing Safari Adventure by Kalahari Resorts and Conventions, Mount Rushmore’s American Pride by South Dakota Department of Tourism and last, but certainly not least, Ram will be in full holiday spirit as it tows the star of the parade, Santa Claus.

“It is with great pride that the Ram Truck brand celebrates five years of aligning with the iconic Macy’s Thanksgiving Day Parade,” said Reid Bigland, Head of Ram Brand. “This is truly a cultural moment and in this season of thanks, we are honored to be just a small part of the magic that happens as our full portfolio of award-winning trucks pulls these floats down the streets of Manhattan."

Approximately 3.5 million spectators in New York City and more than 50 million television viewers nationwide see the Macy’s Thanksgiving Parade each year, marking the official start to the holiday season. The parade is broadcast nationwide Thursday, Nov. 28 on NBC, beginning at 9 a.m.