Chrysler 200 Factory Tour Invites Consumers to
First-of-its-Kind Interactive Look at the Making of the All-New 2015
Chrysler 200.
Auburn Hills, Mich. - In order to build the all-new 2015 Chrysler 200,
the Chrysler brand went back to the drawing board and rebuilt
everything — even the factory that makes it. As the highly anticipated,
all-new 2015 Chrysler 200 continues to arrive at dealerships across the
country, the Chrysler brand presents the Chrysler 200 Factory Tour
experience with Google Maps Business View, giving consumers a
first-of-its-kind look inside the auto making process. The virtual tour,
with 360-degree interactive films and photography, allows users to get
up-close to aspects of the assembly process, taking them inside the 5
million square feet of the Sterling Heights Assembly Plant (SHAP) in
Michigan. The Chrysler 200 Factory Tour is available on both laptop and
mobile devices, including both Android and Apple operating systems.
"Just as we pioneered a completely new Chrysler 200, we
are pioneering a new way for consumers to research a vehicle. The
Factory Tour is an opportunity for us to prove to consumers that the
all-new 2015 Chrysler 200 is not one ever built before. It's 'all-new'
in every aspect, and will challenge consumer perceptions in the mid-size
segment," said Olivier Francois, Chief Marketing Officer, Chrysler
Group LLC. "I personally wish everyone could visit the plant to walk
through and experience the fascinating process live. But since we can't
bring people to the plant, we've worked with Google to openly bring the
plant to the people, so they can themselves experience how these
processes drive precision, reliability and deliver an exceptional and
truly all-new Chrysler 200."
An interactive online experience,
www.chrysler200factory.com, introduced and narrated by SHAP employee
Shawn Jeffers (Senior Manager, Center Manager Assembly Operations),
takes consumers inside the newly renovated 5 million-square-foot
Sterling Heights (Mich.) Assembly Plant (SHAP) with Google Maps Business
View. Nearly $1 billion was spent to prepare the facility to play an
integral role in the production of the all-new 2015 Chrysler.
"Consumers spend hours researching various
characteristics of a car in the buying process," said Al Gardner,
President and CEO of Chrysler Brand, Chrysler Group LLC. "In today's
economy, and with so many consumer options, we believe showing where and
how the all-new 2015 Chrysler 200 is made will make a lasting
impression, and continue to speak volumes about the Company's commitment
to quality and craftsmanship in the most transparent way. Many of these
unique features go well beyond the ones consumers will be able to see
in the new 200 on the showroom floor. But they matter and are vital to
building a world class vehicle. The Chrysler 200 Factory Tour gives us
this opportunity."
A 30-second introductory film, titled "Reverse," leads
into a premium-quality, 360-degree virtual tour of the factory's
interior, using Google Maps Street View technology. The Chrysler brand,
with the help of Google Trusted Photographers, captured the
auto-manufacturing process through a variety of films and photography. A
navigation tool offers people a guided tour through 12 unique videos
dedicated to individual areas of the assembly plant, or they can explore
every inch of the 5 million square feet on their own.
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