Chrysler has announced that it is now a proud sponsor and supporter of "Sesame Street," a commitment that includes supporting the show on PBS and new original content on Chrysler’s digital platforms.
“Partnering with Chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop's nonprofit mission to help kids grow smarter, stronger and kinder," said Steve Youngwood, Chief Operating Officer of Sesame Workshop. “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”
Driving through the streets of Islip, Stony Brook, Port Jefferson, Patchogue, Ronkonkoma, Riverhead or any town on Long Island in a Chrysler Pacifica with Sesame Street playing on the seat back screen will keep any bunch of kids happy.
In addition to sponsoring the show on PBS, Chrysler is creating a multimedia campaign that will pair Sesame characters and the Chrysler Pacifica and Chrysler Pacifica Hybrid in 10 co-branded videos for parents that will launch on Monday, July 17 across the brand’s digital and social channels, including Facebook, Twitter and Instagram. The first four videos, which can be viewed now on Chrysler’s YouTube channel, take viewers on an unexpected ride as the Muppets play “Listen, Drive, Surprise!,” a new game show hosted by Guy Smiley.
"'Sesame Street' has a powerful connection with families and our partnership allows Chrysler brand to support their work around the world," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. "As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach. With our all-new Chrysler Pacifica minivan, we wanted to help educate parents about its unprecedented 115 safety, security and technology innovations – and who better than 'Sesame Street,' which has been reaching and educating families for almost 50 years."
The all-new 2017 Chrysler Pacifica reinvents the minivan segment with an unprecedented level of functionality, versatility, technology and bold styling. The Pacifica Hybrid takes this revolutionary vehicle a step further with its class-exclusive, innovative hybrid powertrain. It’s the first electrified vehicle in the minivan segment and achieves 84 miles per gallon equivalent (MPGe) in electric-only mode and 33 miles of all-electric range. With more than 100 available safety and security features, the all-new Uconnect Theater rear seat entertainment system, and a full array of comfort and convenience technologies, the Chrysler Pacifica and Pacifica Hybrid are no-compromise minivans ideally suited for today's families.