Actress Kathryn Hahn uses her vast comedy talents to showcase social distancing in the latest social media campaign for the Chrysler Pacifica. The actress takes on the persona of Pacifica Mom, not too far removed from her character in the movie Bad Moms. Moms from all over long Island can relate to the Mom in Quarantine situation. From Setauket to Selden, Sound Beach to Farmingville and out to Riverhead, Moms are dealing with quarantine in their own ways. The Chrysler Pacifica video brings a little light relief to the situation.
“In a time when social distancing practices have become the new normal, Chrysler brand and Hahn had to take a challenging approach during production of our most recent collaboration,” said Olivier Francois, Chief Marketing Officer, FCA. “Given our production’s top priority was to ensure the health and safety of all involved during the one-day production, we filmed entirely on an iPhone equipped with a remote feed inside the Chrysler Pacifica, and Kathryn worked on set with a small crew of two and relied on a tablet inside the vehicle to allow for directional feedback.”
Technical elements of production:
- All safety precautions were in place, including crew wearing masks, gloves, disinfecting equipment and vehicle
- There were two crew members present on location in Los Angeles with actress Kathryn Hahn
- The tech director set small lights and locked the camera or camera framing, then walked away when Kathryn came onto "set." He was either a safe distance away or in the video van parked out of frame
- The video technician manager worked with the Chrysler brand team and its creative agency (Doner) in Detroit via a remote feed, creating a "virtual chat room" and enabling them to see the takes and offer direction or feedback. This allowed Kathryn to see and hear the team after her takes via a tablet, and to ensure Kathryn, agency and clients approved of the takes
- The cameras were iPhones equipped with technology for a remote feed
- The production took place at a private residence with occupants away for the duration of the shoot
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