A new sixty second video reprising the adventures of Ricky Bobby and featuring the music of AC/DC from Tallageda Nights has launched across social media channels. Gary Cole reprises his role as Reese Bobby from the 2006 movie in Family Motto, and repeats the now famous line: "if you ain't first, you're last."
The spot opens in 1981 in Talladega County with Reese Bobby, in a new 2021 Dodge Durango SRT Hellcat, on a walkie talkie imploring his young son Ricky Bobby, who appears to be driving a 2021 Dodge Charger SRT Hellcat Redeye and who yells, “I wanna go fast,” to pull the vehicle over. During the chase, Ricky Bobby calls out to his best friend Cal Naughton Jr., who appears to pull up next to Ricky in a 2020 Dodge Challenger SRT Super Stock and who proudly proclaims, “I had Mountain Dew for breakfast,” to help him outrun his father by using the infamous Shake ‘n Bake maneuver (with a twist!), leaving his father proud and asking his son to remember the family motto, “if you ain’t first, you’re last.”
The AC/DC track that featured in the video, "Shot In The Dark" is the first new song by the Australian band in six years. AC/DC's popularity has never waned, in fact their legendary concerts on Long Island drew fans from Riverhead, Port Jefferson, St James, Stony Brook and all over Long Island.
“In our 60-second film, we needed to stay 100 percent true to the spirit of the original film, while simultaneously communicating the Dodge brand’s record of ‘firsts’ as ranked by our owners,” said Olivier Francois, Chief Marketing Officer. “Maintaining brand authenticity extended beyond Sony Pictures, including our music alliance with Columbia Records and AC/DC, in addition to Gary Cole reprising his role as Reese Bobby, and having the original movie's cinematographer, Oliver Wood, involved with this project. Together, we were able to accomplish this epic creative endeavor celebrating the Dodge brand's first-place wins, which could almost be envisioned as a deleted scene from the original movie.”
Midway through the chase, the action stops and Ricky Bobby says to the camera, “Ok, our lawyers just want you to know that this isn’t real,” to which 10-year-old Cal Naughton Jr. says, “my stunt driver is a 45-year-old man!”
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