Evolution Of Mopar Brand Over 80 Years.
Born on August 1, 1937 the Mopar brand- a contraction of the words "Motor Parts," celebrates 80 this year, marking an amazing evolution over eight decades. First introduced as the name of a line of antifreeze products, the Mopar brand has since transformed to encompass total service, parts and customer care for FCA vehicle owners around the globe.
"Mopar holds an unparalleled place in the automotive world, possessing name recognition, scope of service and passionate enthusiasts unmatched by any other service and parts organization in the industry," said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. "From humble beginnings as a simple name for antifreeze products, now the Mopar brand reaches customers in over 150 markets, including parts of Long Island such as St James, Smithtown, Islip and Bohemia, offering parts, service and innovative care throughout the whole customer journey."
Over the last decade, Mopar has pegged the needle in its push to transform into a global service, parts and customer-care brand for all FCA vehicle owners. In 2008, Mopar Express Lane service, offering fast oil changes and more, was introduced at dealerships, with more than 1,000 operational today in the United States, and more than 1,750 open in more than 20 countries around the world.
Construction of two new Mopar Parts Distribution Centers are in progress (PDCs) in the United States, adding to the brand's current network of more than 50 PDCs established to service the more than 500,000 products in the Mopar portfolio.
Introduced in 1937, the Mopar brand quickly began to stand for more than just antifreeze. The brand made a name for itself in the muscle-car era of the 1960s, cementing a legacy on the streets and at the dragstrip that by decade's end would have owners referring to their vehicles as "Mopar" cars.
During 2017, the Mopar brand will mark its 80th year with a large slate of initiatives, including limited-edition anniversary vehicles, 80th anniversary-themed service, parts and customer-care offers for customers, special merchandise, events, celebrations and much more.
When it comes to servicing and maintaining your vehicle there can be no short-cuts. Genuine Mopar parts are essential to the performance and safety of your vehicle. Chrysler, Jeep, Dodge, Ram of Port Jeff has a Service and Parts Super Center servicing all of Long Island.
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