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"The 2017 Ram Laramie Longhorn has deservedly become the world's benchmark for upscale, capable pickup trucks," said Mike Manley, Head of Ram Brand, FCA – Global. "The Laramie Longhorn has earned the title Luxury Truck of Texas from the Texas Auto Writers Association and there's no better place to show off these updates than at the Dallas Auto Show."

The new and luxurious Laramie Longhorn-edition model is available across the Ram pickup truck lineup, including 1500, 2500 and 3500 Heavy Duty models.

Ram Launches New Marketing Campaign for Its Full Line of Commercial Work Trucks and Vans.

Ram Commercial, a division of the Ram Truck brand, islaunching a new marketing campaign today for its full line of work trucks and vans with the focus on how the division's Ram ProMaster and ProMaster City vans help commercial customers and small businesses maximize efficiency.

 "While running the day-to-day business and making every minute count are the primary focuses of most small businesses, we wanted to demonstrate how the capability, versatility, ride and handling, fuel efficiency and cargo..